OUR STORY

Biscuit General Store is inspired by our love of beauty and by our community here in Halifax, NS. It's our heart and soul, and we're always evolving to offer what resonates for us and our customers.

We opened in 1996 in a tiny space with little money. To offer an alternative to mall chain stores, and to provide a fashion-centric place that felt more local, more human, more fun. Our founder, Wendy Friedman, has an extensive history in the fashion industry, as a retail manager, buyer, wholesale representative and designer. But what hit home was creating a shop with real customers and real clothes⁠—not just style numbers on spreadsheets⁠. Biscuit has gradually grown to include handsome styles, a wide range of accessories & jewelry, and a fantastic selection of unique gifts.

WHAT'S IN A NAME?

People always ask about our name. When Wendy was searching for a moniker, nothing quite pulled at her heartstrings. Then a friend said: "Why don’t you just name it what you were gonna name the dog?" Yes, Wendy always wanted a pup named Biscuit!

As a nod to her South Carolina upbringing, biscuits⁠—different from cookies in the UK!⁠—are a staple on family tables; they're savoury, layered, small breads served warm with most meals. Also a strong southern tradition, general stores sold everything from clothing to homewares. In old New York City, Wendy's great-grandparents operated their own after coming to North America as immigrants.

The goodness of these memories evoked what Wendy wanted in her shop: feelings of connection and warmth. With that, more than 25 years ago, the first red & white logo emerged and Biscuit General Store was born.

*Storefront artwork by Lincoln Creaser and Andrew Ross*